Better Retention http://betterretention.com Mon, 09 Oct 2017 19:54:36 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.6 http://betterretention.com/wp-content/uploads/2016/12/cropped-logo-sm-32x32.png Better Retention http://betterretention.com 32 32 Selling PPM in the Service Drive http://betterretention.com/selling-ppm-in-the-service-drive/ http://betterretention.com/selling-ppm-in-the-service-drive/#respond Fri, 24 Feb 2017 21:18:20 +0000 http://betterretention.com/?p=641 According to a recent article from FI-Magazine.com,”Fixed-ops expert says dealers who aren’t selling prepaid maintenance plans in service are leaving millions of dollars on the service drive floor each year.” This message is in tune with our decade old narrative about PPM in the service drive and how that can immediately get customers engaged with a dealership interested in long term customer commitment. Read the remaining article below.

http://www.fi-magazine.com/channel/f-i-products/article/story/2017/02/the-million-dollar-plan.aspx

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Measure Success http://betterretention.com/measure-success/ http://betterretention.com/measure-success/#respond Mon, 06 Feb 2017 18:53:27 +0000 http://betterretention.com/?p=617 Measuring success can be tricky. One has to take the long view and impact of short term actions carried out consistently at an organization. Being in the age of information with high level transparency and visibility to the work we do for our clients, it is not only a practical element to our business venture but a moral imperative to gauge the true effectiveness of our services. Jessica covers one element of what success should mean to companies that are in the business of providing a measurable value to their clients.

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Customer expectation http://betterretention.com/customer-expectation/ http://betterretention.com/customer-expectation/#respond Mon, 26 Dec 2016 21:50:08 +0000 http://betterretention.com/?p=462 In a service based economy, what a customer wants and needs is the quintessential question to which all solutions are sought for.

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Why apps work http://betterretention.com/why-apps-work/ http://betterretention.com/why-apps-work/#respond Mon, 26 Dec 2016 21:30:49 +0000 http://betterretention.com/?p=458 Apps work not because of the myth that an app is a necessity for having a successful business model which requires customer interaction, but in the utility of an app in the automotive space where customers have to juggle apps to keep.

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Misunderstood Model http://betterretention.com/misunderstood-model/ http://betterretention.com/misunderstood-model/#respond Wed, 02 Jul 2014 16:20:33 +0000 http://frost.wpengine.com/?p=179


Pre-paid maintenance has been a very misunderstood business model. Performance has been all over the board mostly because of the underestimated number of moving parts required to build a truly relevant business model.

Its relatively easy to create a PPM business model that is another ancillary product sold in F&I . Its quite a different story utilizing PPM as a powerful customer retention program.
Some of the most successful operators I’ve known during my automotive career have been process oriented dealers that parlay repetitive processes into results oriented profitability.
My mission is to help our valued dealer and agent clients establish processes that will generate maximum traffic back to the dealership in a profitable manner.

When top down dealership commitment intersects with training, service and state of the art technology … big things happen to profitability and retention.

My focus is to identify new revenue streams for our dealers that can only happen when partnerships are formed and relationships are established.

This is an amazing opportunity to use technology and relationships in a manner which guarantees success.

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