Dealerships spend a lot of resources to gain customers.

The Preferred Customer Program (MyPCP Autocare) platform is designed to deepen consumer engagement across multiple touch points to drive traffic and opportunity results to the selling dealer.

Program Life Cycle

A•

We are not building a program with services. We are building anchor points so your customers return.

MyPCP Auto Care allows your dealership to customize any kind of basic maintenance like oil changes, tire rotations, and any other necessary services. You can build the reason in the program for the customer to return and track activities through the PCP platform. Using added-value services as part of your program gets attribution and customer loyalty.

B•

The basics of retention do not change.

Research by Harvard Business Review (HBR) found that an increase in customer retention by just 5% can lead to an increase in profit by 25-95%! That’s a serious statistic that cannot be ignored. How do we get retention of 75%?

The economics of customer loyalty are timeless. They involve the following:

A - Delivering proactive customer services to resolve issues quickly or before they occur.
B - Customer experiences, throughout the entire process, should be consistent every time.
C - Constant tracking of your customer's trends and program utility.
D - Engagement experience should be personal! People are not numbers on a sheet.

C•

Programs do not run themselves. That is why we are a Managed Solution.

Once organizational buy-in is established from the top-down, our job is to run the instruments of the program for you. From engagement to reporting, our dedicated team ensures your goal of customer retention stays on track and on target. We cannot upsell services to customers in the service drive, but our managed solution makes sure your sale-to-service customer relationship is streamlined and results in consistent customer visits.

D•

The impact of our customer engagement.

The most difficult thing for companies to manage is their daily processes. Tools are purchased and employees are trained only to have the tools under-utilized and new employees’ potentials never realized. Our focus is to give the customer retention factor a consistent, process-driven trajectory. This ensures the customer has a seamless experience from the time they purchase the program to when it’s time for their service, and on to a contract renewal. We want customers to have a level of service that is enviable to any business. Our entire focus is to ensure the delivery of quality and consistent service to your dealership’s customers. The tools are utilized and the service is delivered to all customers the way it should be. Customers see your dealership in a different light when your focus is on customer benefits being met and their vehicle being served. Singularly, all of this is so easy if we make ourselves available to the customer when they have questions. After that, we "Dale Carnegie" their expectations.

Services

REINVENTING RETENTION

Having a customer's working email address is not a straight path to conversion. Meaningful communication is the most difficult thing to master, and we treat emails as just one mode of the same complex hierarchy that deserves attention and care. Far from reaping benefits from mass customer engagement, untimely and irrelevant emails will achieve the opposite effect and disenfranchise your customer base. Our marketing tool-set includes automated trigger emails, timed emails for expiration, notifications, and reminders. However, before we use these methods, we make sure they don't conflict with any existing campaigns to be optimal and effectual.

We have accommodated every form and fashion of information retrieval and submission known to the industry. However, in the age of "instant", we have teamed up with major nationwide DMS providers for dealerships’ e-contract system and customer registration.

Each and every program is customized for individual rooftops. No two programs are alike. This is the true strength of the program when it comes to staying aligned with your dealership’s specs and requirements. The program works when dealerships decide what they want their program to be for their customers. We offer guidance in what programs and structures have worked best in our experience.

Dealer's Choice Inc. has been very clear about its model for success. Constantly modifying and enhancing its service offering to customers without a change in the cost structure to our customers. Our application features continue to improve with the close input and feedback from all of our customers. What applies to one as a value added enhancement typically is a benefit to the entire base. Our model is to constantly improve on the framework-taking the ideas we get from our clients under strong consideration and investing in those to continue being relevant. This cyclical improvement from industry feedback gives us an enviable edge over models that are not as willing to or unable to change their processes and systems.

Having the data on customer use of the program is one thing, utilizing it to improve conversion rates is another. We are constantly adding more tools to enhance the understanding of customers' traffic cycles in order to predict their future behavior. We treat engagement through customer segmentation by tending to only a portion of the user base and documenting its progress instead of sending out a mass email to all of the user base.

Having a thousand and one reports in your system is great. That means you have the ability to present data in many different ways and cross-sections. However, executives and agents seldom have time to slow down and go through your report matrix and get the answer they need. Decision support systems and data visualizations are a key concept that is central to our reporting methodology.

We are not simply a software component for the pre-paid maintenance industry but a complete managed solution that enables dealerships to solely focus on selling cars and products. There is no need to worry about the life cycle engagement required to get customers back into the store — that's our job! Customer engagement through email reminders, SMS-text, auto voice messaging, chats and social interactions through push notifications are all managed through our team on behalf of the dealership. You don't have to worry about this being another software that sits on the shelf under utilized.

Science of Retention

meet our team

coming together is the beginning, keeping together is progress, working together is success.

MIKE DOBSON

MIKE DOBSON

CEO

What a wild ride-from trunk slammer, to garage apartment, to one administrative assistant, to rental…

JENNIFER TURNER

JENNIFER TURNER

Accounting Manager

Being the accounting manager at Dealer’s Choice, my team’s focus is to strive to provide…

LAEKEN MIRE

LAEKEN MIRE

Client Relations / Product Training

What is most important to me is when I know that my clients are happy…

SAM VANPELT

SAM VANPELT

Client Relations - E-media

My goal is to provide our clients with the most useful information within each and…

KELSEY FINCHER

KELSEY FINCHER

Client Relations

As part of our Client Relations team, I strive to ensure that our clients are…

HALEY MORRISON

HALEY MORRISON

CEP Manager

“If it is important to you, you will find a way. If it is not,…

MONIQUE MITCHELL

MONIQUE MITCHELL

Accounting Assistant

Extremely organized, efficient and friendly too! You can “count on me” to assist you with…

CASSIE HALL

CASSIE HALL

Graphic Design / Setup Admin

The creative challenges that our clients send my way is always driving me to give…

BETH WATTS

BETH WATTS

Office Manager

First Impressions are my specialty. I may not always have the answer to your query…

ANDREA SOARS

ANDREA SOARS

Accounting Assistant

Bright and smiling behind every phone conversation, you “can count on me” for anything that…

TAYLOR MITCHELL

TAYLOR MITCHELL

Customer Engagement Tech

Hi everyone! I work in the Customer engagement department. My job is to interact with…

SYED KAZMI

SYED KAZMI

CTO

It appears as if though the definition of what it means to be relevant to…

AZ

AZ

Az is more like OZ. Hes been managing projects for almost 20 years. Hes the…

Ahmad

Ahmad

Hes been a pretty indispensable project lead. To keep track of thousands of changes made…

ZAD

ZAD

Project Lead and go getter!

Kal

Kal

You can’t release what you don’t test.

Liviu

Liviu

An eye for design and the will to execute. The best developer on that side…

our priority

2,685,598

services redeemed

1.15

cancellation %

40

States

4.25

AVG sales to service ratio

The porch light's on, and we're home.

Need information about the program? Training? Presentations? Just call us, instant-chat with us, or just show up down here and we will make it worth your while!

We are located on the Gulf Coast of Alabama in a pretty little town called Fairhope. We have the best agents representing our product all over the nation. We will come to you or you can come down to meet us here where sushi is still called bait.

  • 311 Magnolia Ave. Fairhope, Alabama
  • 1 (251) 990 3131
  • info@mypcp.us